Xiaomi shakes up Indian operations to boost phone sales

Business Dec 01, 2025

Xiaomi is revamping its India game plan, giving more power to mid-level sales and marketing teams.
The goal? To push online sales, focus on premium phones, and see a 10-15% jump in units sold and up to 25% growth in value next year.
It's all about winning back lost ground in the competitive smartphone market.

What's changing behind the scenes

The company has split India into zones with dedicated sales teams and merged Xiaomi and Poco management under key leaders like Sudhin Mathur, Sandeep Arora, and Anuj Sharma.
There are now brand leads for Xiaomi, Redmi, and Poco, plus a new head of perception management to boost their image.
All these moves follow global recommendations to grow their online segment and make a stronger comeback in high-value markets.