Ajay Devgn's Devgn Cinex opens new theater in Ghaziabad
What's the story
Devgn Cinex, the multiplex chain owned by Bollywood actor Ajay Devgn, has opened a new state-of-the-art theater in Ghaziabad. The launch is part of the brand's nationwide expansion plan and was inaugurated by Satish Kottakota, CEO of Devgn Cinex. The new property at Ansa City Centre Mall aims to provide an elevated cinematic experience with advanced projection technology, recliner seating, Dolby Atmos sound, and a gourmet F&B menu.
Vision statement
Devgn Cinex aims to redefine the cinema experience in India
Devgn said in a statement, "With Devgn Cinex, our mission has always been to redefine how India experiences cinema, transforming it from just watching a film to becoming a deeply immersive and emotionally rich journey." Kottakota also emphasized the brand's commitment to delivering premium and innovative cinema experiences. He revealed plans for further expansion with 100 new screens across India in the next two years.
Expansion plans
Devgn Cinex's growth following successful rebranding
Following a successful rebranding earlier this year, Devgn Cinex is steadily expanding its footprint in key markets. The Ghaziabad launch is just the beginning as the brand prepares for its next major opening in Hiranandani The Walk, Thane, Maharashtra. Bollywood Hungama reported that this expansion underscores the growing popularity of theatrical entertainment in India and Devgn Cinex's commitment to providing accessible cinema experiences to audiences nationwide.