Apple's $250 million bet on Brad Pitt's 'F1'
Apple is making a bold move into Hollywood with F1, a $250 million film starring Brad Pitt as a veteran Formula One driver.
Directed by Joseph Kosinski and produced by Jerry Bruckheimer, the movie has generated early buzz but seems to appeal mostly to older male audiences so far.
For Apple TV+, this is more than just a blockbuster—it's a major test of whether their original-content strategy can really connect.
Apple TV+ bets on 'F1' to boost its reputation
Unlike Netflix or Disney+, Apple TV+ bets on quality originals over quantity.
While hits like CODA have helped, the platform still faces high cancelation rates among its 27 million US subscribers.
By teaming up with Warner Bros. for F1's theatrical release and giving Brad Pitt an extra-generous deal (including box office profits), Apple is hoping this film can boost its reputation—and maybe change how it approaches streaming in the future.