Can't misuse Nagarjuna Akkineni's name, rules Delhi HC
What's the story
The Delhi High Court has issued an interim order to protect Telugu actor Nagarjuna Akkineni's personality and moral rights. The order restrains several entities from using his name, image, or other persona attributes without his consent. The court specifically directed 10 websites allegedly using Akkineni's name in connection with pornographic content to remove the relevant URLs within 72 hours of receiving the notice.
Court's observation
Court's observation on misusing Akkineni's persona
The court observed that the attributes of Akkineni's persona, including his name and pictures, are being misused by the defendant websites without any authorization. It noted that exploitation of one's personality rights jeopardizes not only economic interests but also the right to live with dignity. "Any depiction of him in misleading, derogatory, or inappropriate settings will inevitably dilute the goodwill and reputation associated with him."
Additional directives
Ministry directed to block URLs
The court has also directed the Ministry of Electronics and Information Technology and the Department of Telecommunications, Government of India, to issue necessary directions to block and disable some URLs within a week. Akkineni's suit sought a permanent injunction restraining the misappropriation of personality or publicity rights, infringement of performer's rights, and passing off products and services as those endorsed by him.