Tracee Ellis Ross's bold pivot to OTT is changing game
What's the story
Tracee Ellis Ross, a stalwart in the entertainment industry, has revived her stardom through groundbreaking OTT ventures. Always known for her energetic roles and charming presence, Ross has adapted to the digital era by venturing into the creative space of OTT platforms. Not only does this highlight her versatility, but it also underscores how stars can evolve in response to the media. Her strategic choices have established a precedent for others looking to expand their reach and influence.
Film impact
'The High Note' OTT success
In The High Note, Ellis Ross played a role that spoke to millions across the globe. The film's OTT release enabled it to reach a larger audience than cinema could ever have. By portraying an iconic singer, she not only showed off her vocals but also her acting chops, both of which made the film a success. This project showed how OTT can broaden an actor's horizon and help them reach different audiences.
Online presence
Embracing digital platforms
Ellis Ross has used digital platforms so well to stay relevant in today's fast-paced entertainment world. From talking to fans on social media to appearing on online interviews, she has created a strong online presence to match her on-screen work. Not only does this keep her connected with fans, but it also enables real-time interaction, creating a community for followers.
Creative Ventures
Producing original content
Apart from acting, Ellis Ross has also delved into producing original content for OTT services. By taking the reins behind the camera, she guarantees that diverse stories are told authentically and creatively. Her role in production emphasizes her dedication toward curating narratives that portray different experiences and perspectives. It further cements her position as an influential personality in entertainment.
New partnerships
Collaborations with emerging talent
Collaborating with emerging talent is another way Ellis Ross is bringing her career back to life through OTT projects. By working with new voices in the industry, she's bringing fresh perspectives into mainstream media while nurturing up-and-coming artists. From what it seems, these collaborations not only improve the quality of content produced but also show her commitment to nurturing future generations of creatives in the industry.