Will Smith's secret to thriving in the OTT era
What's the story
Will Smith, the mega-star actor and producer, has thrived in the changing entertainment world by accepting the OTT age. Whether it is his versatility or his charisma, Smith has shifted to new platforms and technologies to stay in the game. His smart choices have helped him reach a wider audience and keep his career alive. Here's how Smith mastered reinvention in the OTT era.
#1
Embracing new platforms
Smith's foray into the OTT space was defined by his being open to new platforms like YouTube and Netflix. By creating interesting snippets on YouTube, he touched base with fans directly, showing a more human side of himself. His work with Netflix on projects like Bright proved his flexibility with formats other than traditional cinema. This way, he catered to younger audiences who consume content online.
#2
Diversifying content portfolio
Smith also diversified his content portfolio by exploring various genres and roles that challenged conventional expectations. From action-packed films to thought-provoking dramas, he expanded his range as an actor while appealing to diverse viewer preferences. This diversification not only showcased his talent but also ensured that he remained relevant across different demographics in an increasingly competitive market.
#3
Leveraging social media presence
A major part of Smith's reinvention strategy was to utilize social media platforms effectively. By staying active on Instagram, Twitter, and TikTok, he was able to connect with fans across the globe with fun posts and videos. The direct interaction not only created a sense of community among followers but also kept them updated about his upcoming projects or personal milestones—boosting both visibility and relatability.
Tip 1
Collaborating with emerging talent
Collaborating with emerging talent has always been Smith's strategy to stay relevant. This way, he can connect with new audiences and adapt to the rapidly changing industry landscape. By working with fresh faces, Smith ensures his presence in a variety of projects, appealing to a broad demographic and keeping him at the top of the game in the entertainment world.