Decoding Kartik Aaryan's popularity in the advertisement world
What's the story
In the last few years, Bollywood actor Kartik Aaryan has, quite surprisingly so, emerged as one of the top stars in Bollywood. The 28-year-old shot to fame with Luv Ranjan's Pyaar ka Punchnama, and carved a space for himself in the romance and comedy genres. But did you know he's also among the youngest stars getting ahead with the hottest brand endorsements?
Details
Kartik keeps his price 'balanced, yet competitive'
According to moneycontrol.com, Kartik guarantees good return on investment as he "manages to form a connect with filmmakers, as well as the aam junta." "As the boy next door who comes from a humble background and realizes that it takes a lot to reach where he is from where he was, Kartik is keeping his price balanced, yet competitive," a source told the website.
Information
OPPO collaborated with Kartik for #BeBrilliant campaign last month
Last month, OPPO, one of the world's leading smartphone brands, announced Kartik as the face of their #BeBrilliant campaign at OPPO F11 Pro TVC's launch. Kartik has already collaborated with some major brands including, Irus by Idee, Mufti, Hummel, Boat, Emami, and Magic Moments.
Quote
Kartik's mass appeal pushes brands to work with him
"He's one of the youngest to have ensured over Rs. 200 crore having been generated in revenues from the theatrical run of Sonu Ke Titu Ki Sweety and Luka Chuppi, and we are talking about just the domestic run," an industry veteran told moneycontrol.com. "When you do good work and enjoy so much popularity, brands definitely want to cash in on that," they added.
Upcoming films
Meanwhile, Kartik is working on a couple of interesting films
Kartik also has two exciting films lined up. He'll be seen in Mudassar Aziz's Pati Patni aur Woh, alongside Ananya Panday and Bhumi Pednekar, later this year. Kartik is also working on the sequel of the 2009 romantic drama Love Aaj Kal alongside Sara Ali Khan. The film's first look was unveiled in March and it's slated for a release on Valentine's Day 2020.