Myra Kapoor: India's 1st AI influencer to star in TVC
Manforce Condoms just introduced Myra Kapoor as its new face—a bold move since most celebrities shy away from endorsing condoms.
While Sunny Leone is still part of the lineup, Myra brings a fresh, digital vibe, with her campaign designed to rival the appeal and influence of real-life celebrities like Sunny Leone.
Myra's backstory and rise to fame
Created by Grapes Worldwide and launched on Instagram in December 2024, Myra isn't just a virtual face—she posts about festivals and travel to feel relatable.
She even won "India's Most Desirable" contest through public voting, beating out real people for the title.
Myra's unique blend of virtual and real sparks new trends
Myra's TV ad blends real acting with AI magic—an actress performs while Myra's face is digitally added so she can show emotions that fit the brand.
This marks a big shift in how brands use virtual personalities and could change how endorsements work in India going forward.