Toonz launches dedicated fast channel for kids' content in India
What's the story
Toonz Media Group, a leading Indian animation studio, has launched a new dedicated Free Ad-supported Streaming TV (FAST) channel called MyToonz. The channel is now available on LG Electronics smart TVs in India and will be expanded over the coming years to Southeast Asia, Europe, North America, and the Middle East, per Variety. The launch is part of Toonz's strategy to adapt to changing viewing habits and lead the FAST space in children's entertainment distribution.
Content offerings
MyToonz features content from Toonz's animation production library
MyToonz is powered by technology from Amagi and features a diverse range of content from Toonz's more than 25-year-old animation production library. Toonz's studio produces upwards of 10,000 minutes of content annually, including popular titles like Gummy Bear and Friends, Zoonicorn, Darwin & Newts, Tenali Raman, and Hanuman. These programs are a mix of internationally developed properties and India-rooted programming.
Strategic partnership
Amagi provides technical backbone for MyToonz
The technical backbone of MyToonz is handled by Amagi, a platform used by broadcasters and streaming operators in dozens of countries. Srividhya Srinivasan, co-founder and CTO of Amagi, said the partnership combines Toonz's content expertise with infrastructure for large-scale streaming operations. "As demand for curated family programming continues to grow, IP-based delivery is essential to building sustainable FAST businesses."
LG India
LG India expands portfolio of free channels with MyToonz
For LG India, the launch of MyToonz adds to its existing portfolio of free channels for smart TV users. Brian Jung, director of media entertainment solution at LG Electronics India, said, "With the addition of MyToonz, our kids' genre becomes even stronger." He described the content as aligned with LG's goal of providing households with free and quality programming.