PVR Inox Pictures acquires Shraddha's 'Eetha' rights for whopping ₹80cr
What's the story
PVR Inox Pictures has acquired the distribution rights of Shraddha Kapoor's upcoming film Eetha, directed by Laxman Utekar. The deal was made on an advance basis and was worth a whopping ₹80 crore, reported Bollywood Hungama. This move comes after Jio Studios recently exited as the distributor for the Dinesh Vijan-produced period drama.
Strategic move
'The high amount is also probably paid because...'
A trade source told the portal, "The deal is said to be on an advance basis."
"The high amount is also probably paid because PVR Inox Pictures wishes to develop a relationship with Maddock so they can possibly release their next films too."
"Their slate looks very promising. They have Aneet Padda-starrer Shakti Shalini, Stree 3, Vicky Kaushal-starrer Mahavatar, etc., up for release."
"All three are very promising from a box office point of view."
Box office clash
'Maatrubhumi' to clash with 'Eetha'
Meanwhile, Salman Khan's Maatrubhumi has also been scheduled for release on December 4, the same day as Eetha.
This means both films will be competing at the box office.
A source earlier told the portal, "Jio Studios is confident to secure a strong release against the PVR Pictures-distributed Eetha on December 4."
"It's a date which can easily accommodate two films, and as is the case with all Salman Khan films, the clash will be civil and respectful."