Bad Bunny to headline 2026 Super Bowl halftime show
What's the story
Puerto Rican singer Bad Bunny has been announced as the headliner for the Apple Music Super Bowl LX Halftime Show. The event will take place on February 8, 2026, at Levi's Stadium in Santa Clara, California. This marks his second appearance at the Super Bowl after a guest performance with Shakira and Jennifer Lopez in 2020.
Artist's statement
'This is for my people, my culture'
Reacting to the announcement, the artist said, "What I'm feeling goes beyond me. It's for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history." "Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL," he added.
Artist's achievements
Bad Bunny obvious choice for halftime show: Jon Barker
The NFL's senior VP of global event production, Jon Barker, said Bad Bunny was an obvious choice for the halftime show. "Bad Bunny represents the global energy and cultural vibrancy that define today's music scene." The 31-year-old has won three Grammys and 12 Latin Grammys. He is also a global ambassador for Latin music and has appeared in movies such as Bullet Train.
Career highlights
Take a look at the artist's career-defining phase
The singer is currently enjoying a career-defining phase with his sixth solo album topping the charts and a record-breaking residency in Puerto Rico. He has also become one of the most-streamed artists globally with albums like Un Verano Sin Ti. The artist will enter the upcoming Latin Grammys as the leading nominee with 12 nominations, surpassing producer and songwriter Edgar Barrera.
Production team
Roc Nation will produce the halftime show
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers for the halftime show. Hamish Hamilton will be the director. Last year, Kendrick Lamar's performance in New Orleans set the record for the most-watched Super Bowl halftime show with 133.5 million viewers.