Entertainment • Jun 22, 2025

'Sitaare Zameen Par' witnesses 100% weekend footfall increase

Aamir Khan's "Sitaare Zameen Par" just doubled its weekend audience, thanks to strong word-of-mouth and people actually showing up at cinemas.
Unlike most new releases, it's skipping a quick drop on streaming platforms and sticking to theaters only—pretty rare these days.

TL;DR

'Sitaare Zameen Par'—a rare case in today's streaming-dominated world

Kamal Gianchandani from the Multiplex Association of India says this success is all about the exclusive theatrical run.
Khan and his team chose not to rush onto OTT, wanting fans to experience the movie together on the big screen.
As Khan put it at a recent summit, he hopes keeping films in theaters longer will help everyone reconnect with that classic cinema vibe.