'Stranger Things' brought back mall culture in a big way
What's the story
The fictional Starcourt Mall from the popular series Stranger Things has made a significant impact on real-life shopping trends across the United States. This retro-inspired mall, which is based on the 1980s, has reignited interest in mall culture and affected consumer behavior. Here's how this fictional setting has shaped shopping habits and what it tells us about the changing landscape of retail and consumer preferences.
#1
Revival of mall culture
The depiction of Starcourt Mall also triggered nostalgia for good-old mall experiences. This nostalgia translated into higher footfalls at malls nationwide as people rushed to relive those communal shopping experiences. The trend underscored a movement from e-commerce back to brick-and-mortar shops, with many shoppers appreciating the social element of mall visits.
#2
Influence on retail design
Retailers have also taken cues from Starcourt's vibrant design and added retro elements to their store layouts. Bright colors, neon lights, and vintage signage have become a common sight across many retail spaces. The idea behind the design shift is to create an engaging atmosphere that attracts customers looking for unique and memorable shopping experiences.
#3
Boost in retro fashion sales
The fashion seen at Starcourt Mall led to an increase in demand for retro clothing styles. People started looking for vintage apparel similar to the 1980s era shown in Stranger Things. Retailers took notice and started stocking more retro-themed clothing lines, resulting in increased sales and an acceptance of nostalgic fashion trends.
#4
Impact on entertainment offerings
Starcourt's entertainment options have also inspired malls to provide more than just shopping. Multiple malls have upgraded their entertainment facilities by adding arcades, movie theaters, and interactive experiences akin to those in Stranger Things. These additions can help attract families and young audiences seeking a variety of things to do under one roof.