This company is paying moms ₹1L to talk about menopause
What's the story
Plant-based nutrition brand Earthful has launched a unique initiative, the "Menopause Cheerleaders Internship." The program is aimed at women over 40 years of age, especially mothers who want to start conversations around menopause in India. The two-month-long paid internship comes with a stipend of ₹1 lakh. Earthful hopes to hire five such women as part of this initiative.
Brand vision
Mission to support women through menopause
Founded in 2021, Earthful is dedicated to helping women navigate the menopausal phase with natural products. The company offers a range of supplements made from plant-based ingredients like amla, moringa, and sunflower. Co-founder Veda Gogineni highlighted the lack of support for women going through menopause when they started Earthful. She said this initiative aims to bring those voices forward and honor their wisdom, challenges, and resilience.
Social impact
Breaking the silence around menopause in India
Despite spending half their lives in menopause, Indian women often go through this phase without proper resources or community support. Earthful wants to change this by putting real women at the center of the conversation. The company has announced the internship on its social media handles and offline retail stores, inviting women to apply for it via an online form.
Internship details
Flexibility and creativity in the internship role
The role of a Menopause Cheerleader during the internship is flexible. Each intern can choose how to raise awareness about menopause, be it through WhatsApp groups, social media content, or community gatherings in their neighborhood. The aim is to create a community of women who feel informed and supported during this often-overlooked stage.