Urban Indian youth spend over 2 hours on social media
Urban Indian youth are spending more than two hours a day on social media, according to a new report from VTION and IAMAI.
The 18- to 24-year-old age group leads the way, clocking in well above the overall average of about 98 minutes.
Monthly active users also rose by 5%, with young people anchored by the 18-24 segments.
Young women outpace men in e-commerce
Older users 35 and older spend less time on entertainment, around 77 minutes daily, mostly for entertainment.
The report also highlights that young women are outpacing men in e-commerce engagement: women ages 18 to 24 spend nearly one-half again as much time shopping online as men their age.
In big cities, women ages 25 to 34 spend more time on platforms like Blinkit, Meesho, and Myntra than men do, making gender-specific targeting increasingly important for brands looking to connect.