Amazon now lets you shop by scanning real-world items
What's the story
Amazon has launched a new artificial intelligence (AI) feature, Lens Live, to enhance the shopping experience of its customers. The innovative tool is integrated into the Amazon shopping app and permits users to instantly identify and shop for goods they see in the real world. The feature combines real-time visual search with Amazon's generative AI assistant, Rufus, providing a seamless and intelligent shopping experience.
Feature details
Lens Live integrated with AI shopping assistant Rufus
Amazon has announced that Lens Live will be available to tens of millions of customers. The company plans to roll it out to all US customers in the coming months. To help buyers using Lens Live learn more about products they're viewing, Amazon has integrated its AI shopping assistant, Rufus, into the experience. This integration is aimed at providing users with detailed product information and insights while they shop.
User interaction
How Lens Live works
When customers with Lens Live open Amazon Lens, the Lens camera automatically starts scanning products and displays top matching items in a swipeable carousel at the bottom of the screen. This allows for quick comparisons. Users also have the option to tap on an item in their camera view to focus on a specific item, add it directly to their cart by tapping the + icon, or even save it to their wishlists by tapping the heart icon.
Enhanced features
Lens Live offers suggested questions, product summaries
While in the camera view, buyers using Lens Live will see suggested questions and quick summaries of what makes a product stand out. These conversational prompts and summaries appear beneath the product carousel, permitting customers to perform speedy research, quickly access key product insights, and get their questions answered. This feature is part of Amazon's broader strategy to leverage AI for improving online shopping experiences.