Andrex's 'Permission to Poo' wins Guardian Advertising Awards 2026
The Guardian Advertising Awards 2026 just wrapped up in London, spotlighting creative campaigns that really made a difference.
The big winner? Andrex and PHD's "Permission To Poo" campaign, which tackled the awkwardness kids feel about using school and public toilets.
Judges loved how real and helpful it was. Plus, it sparked genuine conversations and change.
Imogen Fox, James Fleetham host awards
Hosted by Imogen Fox, the Guardian's global chief advertising officer, and James Fleetham, the Guardian's director of advertising, the event also honored campaigns from Ring, Mastercard, Co-op, and SC Johnson Ecover and T&P: Waste No Space for their unique approaches.
Industry leaders like Peter Field called "Permission To Poo" "world class," while Alexander Tuffley, media manager, Kimberly-Clark, appreciated how The Guardian helped bring important issues to light.