Facebook's new Reels algorithm shows you what to watch next
Meta just rolled out a fresh update to Facebook's algorithm, making your Reels feed more tailored than ever.
You can now mark videos as "Not Interested" and flag comments to fine-tune what you see.
Plus, new Reels get a bigger spotlight—same-day uploads are shown 50% more often.
AI-powered search prompts and friend bubbles
With new AI-powered search prompts and friend bubbles, finding cool content is simpler.
Now you can spot what your friends like and DM them straight from your feed.
The upgraded "Save" feature also helps keep your favorite Reels and posts organized.
How the algorithm decides what to show you
Facebook's latest algorithm cares less about how many followers someone has—what counts is how much people actually watch, save, or share a Reel.
Expect to see more content picked just for you, even from creators you don't follow.
Meta is doubling down on short-form video
This update brings Facebook closer to TikTok and Instagram with smarter suggestions and social features but adds its own twist with user feedback options like "Not Interested" and comment flagging, and quick DM access via friend bubbles.
By focusing on the Reels format, Meta is clearly betting on short-form video as the future of its platform.