India rolls out new AI rules to keep users safe and informed
India just dropped fresh guidelines for artificial intelligence, aiming to make things safer and clearer for everyone online.
The government now wants AI apps and tools to explain how they work in simple terms, so users know when content or recommendations are generated by AI.
It's all about building trust and making sure people aren't left guessing about what they see on social media or messaging platforms.
Cracking down on deepfakes and protecting your data
The new rules also go hard on deepfakes—AI-generated fake videos or images—by pushing for watermarks and better tracking of where content comes from.
Plus, there's a big focus on privacy: before any personal data is used to train AI, companies need clear consent.
This means more control over your own info, fewer surprises, and stronger protection against misuse—especially for those most vulnerable online.