Instagram Lite launched on Android for low-end phones
What's the story
Instagram has released Instagram Lite, a lightweight version of the app, on Android. Instagram Lite is quicker to install and browse and works comparatively well on spotty connections. It takes less storage space and weighs just 573Kb, which is 1/55th of the original app at 33Mb. However, the app currently does not support direct messaging and the ability to upload videos.
Performance
Growing Instagram's user base around the world
Instagram Lite allows users with low-end smartphones to access the app. It is a way for the company to reach newer audiences in developing markets who have limited access to connectivity and data. Its small size will be a breath of fresh air to users who won't have to delete photos or other apps to be on Instagram.
Information
Availability
An Instagram spokesperson said that the Lite app is currently being tested in Mexico and will be expanded to more countries later in the year. It will also eventually get messaging and video posting capabilities. He didn't clarify if the app will support ads.
Background
Instagram's been on a roll
Last week, Instagram hit 1 billion monthly active users. It added 300mn users in a little over a year. A lot of this traction is coming from the developing world so it is important for the company to keep that market satisfied. The launch of the new app comes after Instagram recently revamped its mobile website, again, keeping users from developing countries in mind.