iPhone 17 launch event set for September 9

Technology Sep 09, 2025

Apple is set to reveal its new iPhone 17 lineup—including the iPhone 17, 17 Pro, Pro Max, and the super-light iPhone 17 Air—at a special event on September 9, 2025.
The launch will stream live from Cupertino on Apple's website, the Apple TV app, and YouTube.

Pre-orders start September 12, phones hit stores on September 19

The event kicks off at 6:00pm BST (that's morning in the US and very early morning for New Zealand viewers).
Pre-orders open September 12 and phones hit stores September 19.
Alongside fresh iPhones with updated designs (especially that slim Air model), Apple is likely rolling out an upgraded Apple Watch Series 11 focused on health features—plus possible updates to the Watch Ultra and AirPods Pro.