Meta's Muse AI can now make calls to US businesses
What's the story
Meta's consumer AI agent, Muse, has been updated to place calls to US businesses on behalf of its users. The feature was first tested in September and is now available for paid subscribers. Muse currently has over 10 million users and is part of Meta's effort to make consumer AI a mainstream product for everyday tasks.
Feature details
Muse can now make calls users would rather not make
Alexandr Wang, Meta's Chief AI officer and head of its Superintelligence Labs division, said the new feature could be used for calls people would rather not make.
This includes calls to their cable company, the DMV, or a restaurant that doesn't take reservations online.
Previously, only select early adopters of Muse could try this feature by requesting access from the AI.
Market position
Muse's subscription plans start at $20 per month
Muse's subscription plans start at $20 per month for 500 million tokens per week. Heavy users can pay $100 a month for three billion tokens.
The AI agent isn't the only one making calls on behalf of users; Instinct and Google's Gemini also offer this feature.
However, businesses aren't always receptive to these calls, as they can tell it's not a human on the other end of the line.
User benefits
The new calling feature could be a boon for consumers
The new calling feature could be a boon for consumers frustrated with traditional customer service.
Instead of navigating complex phone trees and waiting on hold, they can now use their AI to handle these tedious tasks.
Despite the challenges of businesses not being receptive to AI calls, this feature could make a significant difference in improving the overall customer experience.