Netflix launches new gaming app for kids
What's the story
Netflix has launched a new standalone gaming app for kids, called Netflix Playground. The platform is designed for children aged eight and under, and is available to all Netflix members across different subscription tiers. The company promises that the app does not contain any ads or in-app purchases. Plus, it can be used offline without mobile data or Wi-Fi connection.
Travel-friendly app
App comes with titles based on Peppa Pig, Sesame Street
Netflix Playground is being marketed as an ideal companion for long flights or shopping trips. The company promises an "ever-growing library of games" for kids on the platform. The app has been launched with titles based on popular franchises like Peppa Pig and Sesame Street, offering a variety of mini-games to keep young minds engaged.
Expansion strategy
Availability of Netflix Playground
Netflix Playground is currently available in the US, Canada, the UK, Australia, the Philippines, and New Zealand. It will be rolled out globally on April 28. The app is accessible on both iOS and Android devices. John Derderian, VP of Animation Series + Kids & Family TV at Netflix, said they are creating a seamless destination for discovery, learning, and play with this new platform.
Gaming evolution
Netflix's journey into gaming
Netflix first ventured into gaming in 2021 with ambitious plans. However, those plans have been scaled back after the titles failed to gain traction. The company has also shut down several video game studios such as Boss Fight, Spry Fox, and an AAA studio. Despite these setbacks, Netflix continues to explore opportunities in the gaming industry with innovative offerings like Netflix Playground.