OpenAI erases Jony Ive references amid legal dispute
OpenAI just scrubbed all mentions of Jony Ive and his AI brand, io, from its website.
This happened after a court ruled that Iyo had a strong enough case to proceed to a full hearing, with Iyo being a smaller AI wearable company that claims OpenAI and the ex-Apple designer copied their ideas and even their name.
The legal clash started when Ive and OpenAI's Sam Altman announced plans for new "screenless" AI gadgets worth about $6.5 billion.
'Confusion in the tech world...': Iyo on io's marketing
Iyo says io's marketing crossed the line by using its trademarked name and product concepts, leading to confusion in the tech world.
The case goes back to earlier talks between Iyo, Altman, and Ive's teams about intellectual property.
A judge has now paused all marketing for io until a full hearing in October.
Meanwhile, both Altman and Ive are pushing back—calling the claims baseless and questioning Iyo's motives—but it's clear tensions over who owns what in AI are heating up.