Threads gets podcast-friendly: New features for creators

Technology Dec 22, 2025

Meta's Threads just made life easier for podcasters.
Now you can add direct podcast links to your profile, making it way simpler for fans to find and follow your show—no more digging around.

What's new for podcasters?

Creators get a special spot on their profiles to link shows from Spotify, Apple Podcasts, or iHeart.
This helps fans instantly connect with the voices they love and keeps everything in one place.

Boosted engagement and future plans

Threads now encourages users to discuss podcast episodes and engage with hosts and other listeners—perfect if you're into sports or reality TV podcasts.
With 150 million daily users already on board, Meta is exploring more tools: think live audio events, listener analytics, and potential ways to earn money from your content.