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Walmart takes on Samsung Frame with new art TV
Fresco range starts at $548 for the 55-inch variant

Walmart takes on Samsung Frame with new art TV

Jun 02, 2026
09:40 am

What's the story

Walmart has launched a new line of Onn-branded televisions, all powered by Google TV. The range starts at an affordable price of $248. The e-commerce giant has also launched a new model, "The Fresco," which is aimed at competing with Samsung's popular "The Frame" art TV series.

Product details

Onn TV line-up includes 4K QLED models

The new Onn-branded TV line-up includes two 4K QLED models: a 55-inch and a larger 65-inch variant. The smaller model is priced at $248 while the bigger one costs $358. Both models feature Dolby Vision support, a modified version of the remote found on Walmart's Google TV streaming dongles, and three HDMI ports each.

New addition

Fresco also comes in 55-inch and 65-inch sizes

The Fresco model comes in 55-inch and 65-inch sizes and features an anti-glare matte finish display with a faux wood frame in either "Walnut" or "Golden Brown." These models are thinner and more modern than the previous ones, with removable frames held together by magnets.

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Advanced features

Telescopic hanger wall mount

The Fresco models also come with a "telescopic hanger" wall mount, Dolby Vision support, and 4K resolution. Walmart has also highlighted Apple AirPlay support on The Fresco, a feature not mentioned for the lower-end units. Each model comes with three HDMI ports. The pricing for these advanced models is $548 for the 55-inch variant and $698 for the larger 65-inch version.

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