ICC announces BYJU'S as global partner until 2023
The International Cricket Council (ICC) has announced Indian education and learning company BYJU'S as its global partner from 2021 to 2023. Notably, the three-year agreement will see BYJU'S partner all ICC events, including the impending men's T20 World Cup in India and the women's World Cup in New Zealand. The company became the official jersey partners of the Indian cricket team in 2019.
Glad to be partnering with BYJU'S: Manu Sawhney
Speaking on the same, ICC's chief executive Manu Sawhney said, "BYJU's has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big."
A look at the details of the deal
As a global partner, BYJU's will have extensive in-venue, broadcast, and digital rights across all ICC events. Additionally, BYJU'S will work closely with the global cricket body to bolster engagement with fans through the creation of innovative campaigns. In July 2019, the educational technology company won the sponsorship rights for the Indian cricket team jersey, replacing its former sponsor Oppo.
Founder and CEO Byju Raveendran speaks on the collaboration
Byju Raveendran, the company's founder and CEO, said, "Sports is a big part of life for most Indians and cricket holds a special place in our hearts. "It is a matter of pride for us as an Indian company to represent our nation on a global platform. We too as a learning company hope to inspire the love of learning in every child's life."
BYJU'S: An Indian educational technology (EdTech) and online learning firm
BYJU'S is an Indian educational technology (EdTech) and online learning firm founded in 2011 by Byju Raveendran. The company, founded in 2008, is a leading market player with highest share in India's growing EdTech space. Bollywood actor Shahrukh Khan is its brand ambassador.