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21 Dec 2017
World Chess Championship 'Kama Sutra' logo stuns internet
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The world of chess has been left stunned after the FIDE 2018 World Chess Championship unveiled its logo. It looks like a 'Kama Sutra' logo, at best.
The event which is scheduled to take place in London is now facing severe criticism from players, most of whom have expressed their displeasure regarding the logo.
Some have even questioned if it is appropriate to promote this.
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'Pawnographic'
Chess battlefield turns horny
![Chess battlefield turns horny]( "Chess battlefield turns horny")
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The logo sports two chequered bodies wrapped around each other with a chess board in the center and looks like a page straight out of the Sex Bible - the Kamasutra.
Indian grandmaster and five-time world champion Viswanathan Anand said "I'm hoping this doesn't end up pushing us into late night TV" as quoted by ESPN.
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Twitter Post
Kama what? Yes, perfect
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I can see the meeting between Agon and the Logo company now.
— Simon Williams (@ginger_gm) December 19, 2017
Agon: "We need a sexy, futuristic image to convey to the billions of chess players an image of who we are. Tell them Agon has landed!"
Logo Company: "Sexy you say... Kama Sutra style?"
Agon: "Kama what? Yes perfect" https://t.co/ETP7p2jgOp -
Checkmate
Trying to make chess sexy again?
![Trying to make chess sexy again?]( "Trying to make chess sexy again?")
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The controversial logo was designed by Moscow based firm, Shuka Designs.
Two logos were unveiled; while one shows intertwined hands moving pieces on the board, the other seem vulgar with the bodies wrapped around each other.
Interestingly, Shuka Designs had also created the logo for 2016 World Chess Championship held in New York.
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X-rated
Chess is trendy again
![Chess is trendy again]( "Chess is trendy again")
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The match will take place in November next year in London, with world No.1 Magnus Carlsen taking on a challenger who will be decided at a tournament in March.
Whatever be the outcome the controversial logo got people talking about chess again. And, for those of you, who haven't played chess may be this will help change your mind.
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Twitter Post
Appropriate to promote?
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More than 50% of the world chess playing population are kids. They are also the biggest purchasing block by a HUGE margin, many times more than adults. Do you think that logo can be marketable in schools?
— Susan Polgar (@SusanPolgar) December 19, 2017
