Amazon now lets you buy pre-owned Ford cars in US
What's the story
Ford has partnered with e-commerce giant Amazon to sell its certified pre-owned vehicles on the latter's platform in the US. The move comes as a way to boost sales and provide customers with a more convenient shopping experience. The partnership will allow buyers to browse, finance, and purchase certified pre-owned Ford cars directly from their homes.
Platform launch
Amazon Autos: A new platform for car sales
Launched last year, Amazon Autos was initially focused on new car sales with Hyundai. The addition of Ford marks a shift toward certified pre-owned vehicles. Customers can search for available vehicles by model, trim, color and features on the platform. They can also secure financing and electronically sign paperwork via the site.
Customer assurance
Ford's vehicles come with money-back guarantee
Ford has assured that any certified pre-owned car sold through Amazon Autos will come with a money-back guarantee. Customers can return the vehicle within 14 days or 1,609km, whichever comes first. This is to ensure customer satisfaction and confidence in their purchase decision.
Market expansion
Initial launch in select markets
Ford's vehicles on Amazon Autos will initially be available in select markets such as Los Angeles, Seattle, and Dallas. However, the company plans to expand this service to more regions in the US soon. This strategic move is part of Ford's broader plan to leverage digital platforms for its sales operations.
Dealer influence
Ford's dealers retain some control
Despite the partnership with Amazon, Ford's dealers will continue to have significant control over these online sales. They will be responsible for setting the price, maintaining service, and scheduling deliveries. This way, Amazon acts as a middleman between customers and dealerships while offering a new sales channel that connects them with millions of potential buyers on its platform.