Adani Group to review ₹500-600cr media mandate: Report
Adani Group is shaking up its media game, planning to bring all its advertising under one agency with a massive ₹500-600 crore budget.
This is a big switch from their current setup and shows just how serious they are about reaching more consumers as they expand into new businesses.
What's changing?
The new plan covers everything—print, digital, social media, outdoor ads, and influencer tie-ups. Over half the spend will go to digital channels.
Only agencies with at least ₹1,500-crore turnover and five years' experience handling major accounts can even apply for this pitch.
Why does it matter?
Adani's move highlights how much they're growing in areas like FMCG, packaged foods, electricity, and airports.
When announced, this could be one of the year's biggest ad deals—showing just how focused Adani is on building a unified brand across everything they do.