AI influencers boost India's influencer market to over ₹10,000cr
India's influencer marketing scene is getting a big upgrade thanks to AI personalities.
The industry has shot up from ₹3,375 crore in 2024 to over ₹10,000 crore today, and by 2027, AI influencers could grab 25-35% of budgets for nano- and micro-creators.
Brands are jumping on board as digital avatars become more common in campaigns.
India AI costs fall to ₹26L
AI models are way cheaper now (costs have dropped from ₹3.6 crore in 2022 to just ₹26 lakh this year), so brands can run campaigns across platforms without paying extra talent fees.
Still, human creators aren't going anywhere; their originality and trust matter more than ever, with top influencer fees expected to rise by up to 35%.
Experts say the future will mix scalable AI with authentic storytelling from real people, so expect both digital and human faces in your feed.