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    Home / News / Business News / Apple India stores mark successful first year with strong sales
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    Apple India stores mark successful first year with strong sales
    The premier stores were launched last year in April

    Apple India stores mark successful first year with strong sales

    By Akash Pandey
    Apr 22, 2024
    06:45 pm

    What's the story

    Apple's premier stores in India, Apple BKC in Mumbai and Apple Saket in New Delhi, have reported robust sales during their inaugural year.

    According to The Economic Times, each store generated ₹190-210 crore in the last fiscal year.

    They consistently clocked monthly average sales of ₹16-17 crore each since their launch, with the Mumbai store registering slightly higher revenue due to its larger size.

    These figures place the Indian outlets among Apple's highest-grossing retail stores worldwide.

    Growth strategy

    Expansion plans in India underway

    Apple is reportedly satisfied with the performance of its Indian stores, which aligns with expectations and mirrors some of the most successful global store launches.

    The company is now considering further expansion in India and is said to be in advanced talks to establish new outlets in Pune, Bengaluru, and Noida.

    As per sources close to the matter, these stores are expected to be located in leading shopping malls.

    Apple is also likely launching the Vision Pro in India soon.

    Scenario

    Focus on India amid global challenges

    Apple has intensified its attention on India, the second-largest smartphone market globally, amid geopolitical hurdles and declining sales in crucial territories like the US and China.

    Besides boosting local manufacturing for domestic consumption and exports, Apple stores have played a key role in the company's expansion strategy in India.

    Since their inception, Apple has consistently achieved double-digit revenue growth each quarter.

    Customer experience

    How Apple's retail stores attract customers?

    Apple's retail stores in India offer customers an opportunity to interact with the brand's products, and ensure a uniform level of service similar to other global markets.

    These stores also contribute to brand building through "Today at Apple" sessions, where experts conduct tutorials on maximizing the use of Apple products.

    Despite customers often opting for nearby resellers for discounts and financing options, Apple's retail stores continue to attract high traffic, especially during weekends, new product launches, and festivals.

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