NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Mukesh Ambani
    WhatsApp
    Reliance Jio
    OPPO
    Vivo
    Sensex
    Bitcoin
    NewsBytes
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / Business News / Apple is pushing 'incredible' iPhone6s with 'Made in India' badge
    Business

    Apple is pushing 'incredible' iPhone6s with 'Made in India' badge

    Apple is pushing 'incredible' iPhone6s with 'Made in India' badge
    Written by Shubham Sharma
    May 16, 2019, 07:28 pm 2 min read
    Apple is pushing 'incredible' iPhone6s with 'Made in India' badge

    Just as OnePlus 7 and 7 Pro continue to draw applause, Apple has switched to some good old fashioned marketing strategies to boost its sales in India. Case in point: the recent advertising campaign that the company is running to push its years' old iPhone 6s as an 'incredible' smartphone and one 'Made in India'. Here's why this is annoying, if not downright stupid.

    iPhones sales have dropped significantly in India

    The iPhones have always been expensive but over the last few years, the Cupertino giant has crossed the threshold of expensive to sit as 'overly expensive'. This can be explained by the fact that Samsung sells top-end Galaxy S10+, with 12GB RAM and 1TB storage, at Rs. 1,17,900, while iPhone Xs Max with half of its storage and 4GB RAM sells at Rs. 1,38,000.

    Even budget flagships have marred iPhones' sales

    Along with Samsung, budget flagships from the likes of Xiaomi, OnePlus, OPPO, and Vivo have lured buyers further away from iPhones starting at Rs. 1 lakh. The company's India shipments declined from 3.2 million in 2017 to just 1.7 million by the end of 2018.

    Ridiculous tactic to boost sales

    Every year, to make up for the hefty price of the new iPhone, Apple makes the old ones a bit cheaper for the buyers, thereby covering up the place of entry-level models with dated ones. The practice is well known but it is pretty disappointing to see Apple pushing its iPhone 6s, a four-year-old device, as an 'incredible' one in an advertisement. Seriously, Apple?

    Here's the promotional message

    Just saw this ad , Apple is explicitly promoting made in India pic.twitter.com/OpjClRJAhs

    — Varun Krishnan (@varunkrish) May 15, 2019

    Plus, using 'Made in India' badge to boost sales

    Not just you can get plenty of high-functioning smartphones, including OnePlus 6T, at the price of 'incredible' iPhone 6s, there is this 'Made in India' angle played that's not commonly seen from Apple. Highlighting 'Made in India' shows that the phone has been manufactured locally under PM Modi's 'Made in India' campaign, but it is also a cheap trick to attract buyers.

    Campaign runs during Lok Sabha 2019 elections

    The phrase in question is benign but as it comes during the election season when Indian-ness and nationalism is already on people's minds, the words could take a stronger tone. This could eventually get people to buy iPhone 6s, well at least that's what Apple appears to be hoping. To note, Apple's also gearing to set up its own outlets in the Indian market.

    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Latest
    India
    Apple
    iPhone X
    iPhones

    Latest

    The world now has fewer billionaires: Here's what happened India
    Russian musician known for anti-Putin war songs dies at 35 Russia
    Ramzan 2023: Break your fast with these lip-smacking iftar dishes Ramzan
    Airtel launches Rs. 599 postpaid plan; 5G expanded to Kolkata Airtel Plans

    India

    India reports highest daily COVID-19 cases in 2023: Check tally COVID-19 India
    6.6 magnitude quake in Afghanistan, tremors felt in North India  Earthquake
    India witnessed significant human rights violations in 2022: US report United States of America
    Bullish on India, but Lamborghini CEO is unhappy with infrastructure Lamborghini

    Apple

    Aggressive Microsoft: How is it challenging Apple, Google, and Sony Microsoft
    How iPhone 15 Pro Max will challenge top-tier Android flagships Apple iPhone
    Apple iPhone SE 4 coming in 2024: Things we know Apple iPhone
    iPhone 11 now available for just Rs. 20,300: Check deal iPhone 11

    iPhone X

    World's only iPhone with USB Type-C port sold for $86,000 Apple
    #DealOfTheDay: iPhone Xr is available with Rs. 8,900 discount Flipkart
    #TechBytes: How to install all-new iOS 14 on your iPhone Technology
    Flipkart Big Saving Days sale: Top deals on best-selling smartphones Flipkart

    iPhones

    iOS 16.1 to release on October 24: Check new features Apple
    What is Apple's 'Lockdown Mode' and how does it work? iPhone
    Michael Jackson's pajamas, more items stolen hours after his death Michael Jackson
    NewsBytes Briefing: Reddit makes Wall Street bleed billions, and more Facebook

    Love Business News?

    Subscribe to stay updated.

    Business Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023