Apple's 5th India store opens in Noida on December 11
What's the story
Apple is set to expand its offline retail presence in India by opening a new store in Noida on December 11. This will be the tech giant's third outlet this year and fifth overall in the country. The move comes as part of Apple's aggressive expansion strategy in the world's second-largest smartphone market. The Noida store will reportedly be located in DLF Mall of India.
Expansion plans
Apple's commitment to India: New stores and services
Deirdre O'Brien, Apple's senior vice president of retail and people, expressed her excitement over the new store opening. She said, "We love our customers in India, and this truly is a milestone year for Apple retail in the country." Along with the Noida outlet, Apple also plans to open a second store in Mumbai next year as part of its continued growth strategy.
Growth trajectory
Apple's retail network and manufacturing in India
O'Brien also highlighted the importance of the new store in Noida as a part of Apple's growing presence in India. She said, "Our five retail stores together with Apple Store online and Apple Store app, give customers even more choice in how they shop for Apple products." The expansion comes amid record demand and a manufacturing milestone for Apple, with all iPhone 17 models and Air being made in India for the first time for these specific products.
Retail strategy
Apple's retail journey and future plans in India
Apple opened its first two India stores in April 2023, which generated about ₹800 crore in revenue during their debut year. Despite already having a wide network of premium resellers and multi-brand retail partners, the company continues to grow. O'Brien said, "Since the first two Apple stores opened in India in 2023, we've continued to evolve how we support customers across the country."
Financial performance
Apple's growth in India: Revenue and market share
Apple's India revenue grew 18.26% in FY25 to ₹79,378 crore, according to fresh RoC filings shared by Tofler. Net profit rose 16.4% to ₹3,196 crore, with analysts expecting similar growth for FY26 and FY27. With iPhones already having a 9% volume share and a 28% value share in India, Apple has joined the ranks of India's top five smartphone makers by volume in Q3 2025.