Bengaluru based Aaahara sets sights on Australia and US markets
Business
Aaahara, a Bengaluru-based brand, is taking its botanical-infused food products overseas.
After shipping products to New Zealand and the Netherlands, they're now setting their sights on Australia and the US hoping to reach both local consumers and the Indian diaspora.
Aaahara uses cryogenic grinding for freshness
What sets Aaahara apart? They use cryogenic grinding to keep 90% to 99% of micronutrients and essential oils intact, so their mixes stay fresh for up to two years.
Their ready-to-cook range, like Medha idli-dosa mix and Sutra pongal, blends millets with herbs like brahmi and ashwagandha.
Plus, Aaahara is exploring options of working with farmer producer organizations to source raw materials such as millets and spices while going global.