BigBasket records 500% growth in festive sales during Diwali
What's the story
BigBasket, the online grocery platform owned by the Tata Group, has reported a massive 500% year-on-year (YoY) growth in festive sales during Diwali 2025. The spike was mainly driven by a surge in demand for electronics such as iPhones, home appliances, lighting accessories, and audio devices. This trend was further supported by BigBasket's partnership with Croma for instant delivery of these products.
Shopping trends
Surge in gold, silver coin sales on Dhanteras
The festive shopping season started 15 days ahead of Diwali, with early sales kicking off in the first week of October. On Dhanteras, BigBasket recorded a massive spike in gold and silver coin sales compared to last year. This shows how consumers are increasingly turning to online platforms for their festive purchases.
Category performance
Traditional festive categories also saw impressive growth
Along with electronics, traditional festive categories on BigBasket also witnessed impressive growth. Pooja essentials grew by 35%, while fresh flowers and leaves saw a 45% increase in demand. The company's Daivya Sparsh line of devotional products, such as agarbattis and dhoops, recorded a whopping 90% growth during this festive season.
Product surge
Spike in demand for Diwali sweets, chocolates
BigBasket also witnessed a huge spike in demand for Diwali sweets and chocolates, which grew by 50%. Even crockery and utensils saw a staggering 170% increase in demand. These numbers indicate that consumers are not just sticking to electronics but are also investing heavily in traditional festive items this season.
Delivery impact
BigBasket's merger of technology and tradition pays off
Seshu Kumar, Chief Buying and Merchandising Officer at BigBasket, credited the company's growth to the merger of technology and tradition in festive shopping. He said BigBasket leveraged its 10-minute delivery service to cater to last-minute purchases across categories. This speedy service has clearly played a major role in boosting sales during this year's Diwali festivities.