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    Home / News / Business News / Business finance essentials: Avoid these 5 common jargon traps
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    Business finance essentials: Avoid these 5 common jargon traps
    Revenue is the total generated from sales before deducting any expenses

    Business finance essentials: Avoid these 5 common jargon traps

    By Akash Pandey
    Jun 03, 2025
    05:53 pm

    What's the story

    Navigating through the labyrinth of business finance can be difficult, especially with the unnecessary jargons thrown around that make it all the more difficult to make sense of things.

    Whether you're a newcomer or a veteran in the field, these jargons can easily mislead you to make wrong interpretations and costly mistakes.

    Here are five jargons traps in business finance you should know of.

    EBITDA trap

    Understanding EBITDA misconceptions

    EBITDA, which stands for Earnings Before Interest, Taxes, Depreciation, and Amortization, is something many assume is cash flow/profitability. That's misleading.

    EBITDA excludes crucial expenses like taxes and interest payments, which can skew how a company's financials look.

    One should always look beyond EBITDA when analyzing a company's performance. Look at net income, cash flow statements, etc., for a holistic picture.

    Revenue vs income trap

    Differentiating between revenue and income

    Revenue is the total generated from sales before deducting any expenses.

    Income, on the other hand, is what you get after deducting all costs from revenue.

    Confusing the two can make you overestimate a company's profitability.

    Always differentiate between gross revenue and net income while analyzing financial statements to avoid misjudging financial success.

    Cash flow trap

    Clarifying cash flow versus profit

    While cash flow refers to the money moving in and out of a business over a given period, profit is what you have after paying all the bills.

    A company could be profitable on paper but still have cash flow issues if its receivables are delayed or its inventory levels are too high.

    Knowing this difference helps in assessing liquidity versus profitability better.

    Leverage trap

    Recognizing leverage implications

    Leverage refers to the use of borrowed money for the purpose of investment with the objective of increasing returns.

    While leverage can magnify profits during good times, it also raises the risk during downturns due to fixed interest obligations irrespective of earnings performance.

    Evaluating leverage ratios in conjunction with other metrics helps gain insights into the potential risks of company's debt levels.

    ROI trap

    Decoding ROI calculations

    Return on Investment (ROI) measures the gain or loss generated on an investment's cost, expressed as a percentage.

    Different methods for calculating ROI can lead to varied results, depending on factors like the time frame used.

    Without standardizing evaluations, comparisons become difficult. Ensuring a consistent methodology throughout the analysis process is crucial for accurate interpretation of outcomes over analyzed time periods.

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