Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Science
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Find Cricket Statistics
Hindi
More
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Science
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Business News / Coke launches dairy drinks in India
  • Business

    Coke launches dairy drinks in India

    Vijaya
    Written by
    Vijaya
    Mail
    Last updated on Jan 26, 2016, 04:46 pm
    Coke launches dairy drinks in India
  • Coca-Cola entered the value-added dairy drinks segment in India with its flavoured milk product brand Vio.

    Vio, available in in 'Kesar Treat' and 'Almond Delight' variants, is set to make its debut across the country in the first week of February .

    As part of the initial launch plan, from January 26, Vio will be available exclusively across 500 Reliance Retail outlets.

  • In this article
    Coca Cola India and its investments Coca-Cola India product portfolio Coca-Cola India launches 'Maaza Milky Delite' Coke sees opportunity in Indian dairy segment Coke's competition in dairy beverage segment in India Coke launches dairy drinks in India Vio's global presence Leveraging India's consumption habits
  • About

    Coca Cola India and its investments

    Coca Cola India and its investments
  • Coca-Cola India is among the leading beverage companies in country with a wide portfolio of sparkling and still brands.

    Coca-Cola system in India has invested $2 Billion till 2011, since its re-entry into India in 1993.

    Coca-Cola system comprises of Coca-Cola India, Hindustan Coca-Cola Beverages and 13 licensed bottling partners.

    The company aims to double its investments in India to $5 billion by 2020.

  • Information

    Coca-Cola India product portfolio

  • Coca-Cola India has wide range of products like Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, hot and cold tea and coffee options, packaged drinking water, and energy drinks.

  • 13 Aug 2014

    Coca-Cola India launches 'Maaza Milky Delite'

    Coca-Cola India launches 'Maaza Milky Delite'
    Credits:
  • Coca-Cola tested the waters of Indian dairy segment with its mango and milk based drink Maaza Milky Delite.

    Maaza Milky Delite, developed at Coke's R&D centre in Gurgaon, was rolled out on 13 Aug 2014.

    The product was made available in 200ml packages at a price of Rs.25.

    Venaktesh Kini, the current president of Coke India and South West Asia called it a pilot.

  • Market

    Coke sees opportunity in Indian dairy segment

    Coke sees opportunity in Indian dairy segment
    Credits:
  • The dairy market in India is estimated to be worth Rs.75,000-crore, with milk contributing Rs.50,000 crore.

    According to Venkatesh Kini, President, Coca-Cola India and South West Asia, India's dairy segment is largely unorganized but is estimated to produce 120-135 billion litres of milk a year.

    Kini said that the Indian dairy sgment offers a huge opportunity as consumption of milk is high.

  • Competition

    Coke's competition in dairy beverage segment in India

    Coke's competition in dairy beverage segment in India
    Credits:
  • Coca-Cola's dairy segment competitors in India include industry leaders Amul, Nestle, and Britannia.

    Coca-Cola roped in dairy giant Schreiber Dynamix Dairies for its milk drink, whose customers also include Nestle, Britannia and Mother Dairy.

    The industry leader in the milk-based beverage segment, Amul has a wide range products including Amul Kool flavoured milk, Amul Masti Buttermilk, Amul Lassi, etc,.

  • 26 Jan 2016

    Coke launches dairy drinks in India

    Coke launches dairy drinks in India
  • Coca-Cola entered the value-added dairy drinks segment in India with its flavoured milk product brand Vio.

    Vio, available in in 'Kesar Treat' and 'Almond Delight' variants, is set to make its debut across the country in the first week of February .

    As part of the initial launch plan, from January 26, Vio will be available exclusively across 500 Reliance Retail outlets.

  • Information

    Vio's global presence

  • Coke's brand Vio already exists globally as a carbonated milk drink available in four flavours including Citrus Burst, Peach Mango, Tropical Colada and Very Berry.

  • Consumption

    Leveraging India's consumption habits

    Leveraging India's consumption habits
    Credits:
  • India's average per capita milk consumption is high and similar to global averages, distinct from other beverages where Indian consumption is significantly lower than the global average.

    T Krishnakumar, regional director of South Asia, Bottling Investments Group, Coca-Cola's leading bottler considers launching 'Vio' as an attempt to leverage India's strengths.

    With Vio, Coke aims to cover 65% of the country in the initial Phase.

Latest News
  • Bharat Bandh today against GST, fuel price hike
    Bharat Bandh today against GST, fuel price hike
    India
  • Coronavirus: India's tally reaches 11.06 million with 15K+ new cases
    Coronavirus: India's tally reaches 11.06 million with 15K+ new cases
    India
  • 'Deadpool 3' the only R-rated movie being made: Kevin Feige
    'Deadpool 3' the only R-rated movie being made: Kevin Feige
    Entertainment
  • 2021 Royal Enfield Interceptor, Continental GT 650's color variants revealed
    2021 Royal Enfield Interceptor, Continental GT 650's color variants revealed
    Auto
  • NewsBytes Briefing: Investigation uncovers Facebook's pro ISIS move, and more
    NewsBytes Briefing: Investigation uncovers Facebook's pro ISIS move, and more
    Science
Related Timelines
  • Reliance Retail raises Rs. 47,265cr from sale of 10% stake
    Reliance Retail raises Rs. 47,265cr from sale of 10% stake
    Business
Trending Topics
Bharti Airtel Mukesh Ambani WhatsApp Reliance Jio OPPO Isha Ambani
Next News Article
Share
Cancel

Want to share it with your friends too?

Facebook Whatsapp Twitter Linkedin
Copied

Love Business news?

Subscribe to stay updated.

Business Thumbnail
India News Business News World News Politics News Sports News Science News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Bharti Airtel Mukesh Ambani Indian Premier League Samsung Virat Kohli Rohit Sharma
Cricket News Narendra Modi Facebook YouTube Hollywood News WhatsApp Bollywood News ISRO Rahul Gandhi Yoga
Honda Batman Football News BMW Vaccine Reliance Jio OPPO Amazon Food News, Healthy Recipes Royal Challengers Bangalore
Toyota Fashion Tips Farmers Protest Mercedes Isha Ambani India Vs England Cricket OnePlus Mobiles Android TV Smart TV Marvel Comics
Avengers Neha Kakkar Premier League Big Bang Theory
About Us Privacy Policy Terms & Conditions Contact Us News Reviews News Archive Topics Archive Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2021