COP30: 'Greenhushing' is hindering climate progress
As COP30 takes place, companies are under more political and regulatory pressure to step up on climate change.
But instead of talking openly about their progress, many are choosing "greenhushing"—staying silent about their sustainability efforts.
This move is making it harder for everyone to see what's really happening and slowing down the push for real change.
Risks of losing public trust and funding
When companies keep quiet, it can look like they're backing away from climate action, which risks losing public trust and the momentum needed for big changes.
Investors and insurers now want proof of real progress before offering support, so transparency matters more than ever.
Plus, with only 8% of new patents focused on green tech and stricter rules coming in (especially in Europe), holding back info could mean missing out on funding—and falling short of global climate goals when time is running out.