Digital platforms drive India's media and entertainment industry growth
India's media and entertainment industry is on a roll, growing 9.1% in 2025 to hit ₹2.78 lakh crore, mostly thanks to digital platforms.
A new FICCI-EY report expects the sector to reach ₹3.3 lakh crore by 2028, with digital leading the way.
Digital ad growth continues
Digital advertising jumped 26% last year, to ₹94,700 crore, accounting for about 63% of total advertising revenue.
E-commerce ads soared too, and small businesses chipped in ₹36,300 crore.
With more connected TVs coming (from 40 million now to 67 million by 2028), digital ad growth isn't slowing down.
Live events make a comeback
Digital subscription revenues rose 60% to ₹16,300 crore, with paid video subscriptions reaching 216 million across 143 million households.
Live events like weddings and big festivals also made a comeback, growing by an impressive 44%.
On the flip side, TV struggled (ad revenue dropped over 10%, subscriptions fell by 8%, and the industry lost 11 million pay-TV households), but overall, digital growth is keeping the industry buzzing.