Economic survey includes creative sector, spotlighting India's orange economy
India's orange economy, covering creative industries such as media, entertainment, design, gaming, live events, cultural programming and immersive experiences, is becoming a major force in the country's growth story.
Big cultural events like Durga Puja pumped over $7.2 billion into the economy last year, and the latest Economic Survey's inclusion of the creative sector signals a structural shift in how growth is understood.
India's creative economy could hit $100B
The media and entertainment sector is booming, expected to jump from $30 billion in 2024 to nearly $47 billion by 2029—outpacing global trends.
The wider creative economy could hit $100 billion by 2030, opening up over five million new jobs. Plus, creative services exports are already bringing in more than $11 billion on their own.
Creativity isn't just cool: it's quickly becoming one of India's biggest economic strengths.