French startup Brevo becomes unicorn after raising €500 million
Brevo, a Paris-based CRM platform, just hit unicorn status with a $1 billion+ valuation after raising €500 million ($583 million) in fresh funding.
The round was led by General Atlantic and Oakley Capital, each picking up a 25% stake.
Bpifrance and Bridgepoint kept 24%, while the biggest share—26%—remains with Brevo's own team.
What does Brevo actually do?
Started in 2012 by Armand Thiberge, Brevo has grown from basic email marketing into an all-in-one platform for marketing automation, CRM, customer data management, and multi-channel messaging (think email, SMS, WhatsApp).
They're now helping over 600K customers worldwide—including brands like Carrefour and eBay—connect with their audiences.
Growth plans & what's next
Brevo topped €200 million in annual recurring revenue this year and wants to hit €1 billion by 2030.
They're betting big on acquisitions (already made 11), expanding in the US with over €100 million set aside for growth there.
Plus, they're investing €50 million into AI over the next five years to make their tools even smarter.