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Home / News / Business News / Hyderabad-based Froogal raises $1 million in Pre-Series A round
  • Business

    Hyderabad-based Froogal raises $1 million in Pre-Series A round

    Written by
    YANTRA (Bot)
    Edited by
    Ratnakar Shukla
    Last updated on Dec 04, 2019, 12:10 am
    Hyderabad-based Froogal raises $1 million in Pre-Series A round
  • Froogal, a Hyderabad-based loyalty and engagement platform which rewards users for their shopping habits, has raised $1 million in a Pre-Series A funding round.

    The investment was reportedly led by a bunch of US-based angel investors and will be used by the company to expand its footprint and enhance its platform.

    Here's everything to know about Froogal.

  • In this article
    First, a bit about Froogal and its work Froogal's flagship products on offer Helping businesses by automating most of their marketing needs How the company will utilize the fresh funds
  • Froogal

    First, a bit about Froogal and its work

    First, a bit about Froogal and its work
  • Froogal was started by two IIIT Hyderabad alumni- Jeevan Chowdary M and Harshit Harchani in 2016.

    The start-up collects customer data from offline businesses and uses the same to run personalized AI-powered marketing campaigns and offer loyalty and reward programs to users.

    This helps companies strengthen their relationships with existing users while also acquiring new customers at the same time.

  • Offerings

    Froogal's flagship products on offer

  • At present, the company has a strength of over 50 people and its flagship products include Froogal Ascend, Froogal Seamless, and Froogal Consumer App.

    The former two are B2B tools that help businesses by providing analytical and marketing strategy solutions, respectively, while the latter is a customer-centric tool that lets them track and redeem rewards, ask queries, and raise complaints.

  • Quote

    Helping businesses by automating most of their marketing needs

    Helping businesses by automating most of their marketing needs
  • "Through our tailor-made offerings, we help brands develop loyalty programs that can drive repeat business and build a community of loyal brand advocates," said Jeevan, the CEO of Froogal, while speaking about the company's latest fund-raise.

    "Broadly speaking, Froogal acts as an intelligent tool for CXOs, automating most of their marketing needs," he added.

  • Future plans

    How the company will utilize the fresh funds

    How the company will utilize the fresh funds
  • Talking about future plans, Jeevan said, "With this round of funding, we aim to expand across new markets and target audiences. It will also help us strengthen our technological framework and diversify our product portfolio."

    Besides that, Froogal will also invest the capital in partnering with global vendors and grow its footprint in Tier I cities such as Bengaluru, Mumbai, Chennai, etc.

  • Hyderabad
  • US
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