Good Game debuts global gaming reality show in India
Good Game Group is rolling out its flagship gaming reality show, Good Game, in India with a massive ₹410 crore ($50 million) investment over five years.
The show blends gaming, entertainment, and business challenges—all in a real-time "as-live" format.
Indian cricketer Rishabh Pant is on board as brand ambassador.
Show to stream on OTT, TV, YouTube
Good Game will stream on OTT platforms, TV, and YouTube.
The goal: grow from 500K to 15 million users in five years and hit $40 million revenue in year one.
Money will come from sponsorships, broadcast deals, and even a fashion line called GG Design.
Targeting 3.3 billion gamers worldwide
With 3.3 billion gamers worldwide, the show wants to tap into this huge audience—starting with India's rapidly growing gaming scene.
Founder Rai Cockfield says India's mix of untapped gamers and strong entertainment culture makes it the perfect launchpad.
There are also plans for an Olympics-style tournament across 30 countries by 2029.
Indian winner to get $100,000 prize money
The Indian winner takes home $100,000 and gets to compete at the Asia Pacific (APAC) championship.
By year three, the show expects to bring in over $250 million—fueling more production hubs and cool extras like subscriptions and retail merch for fans.