HUL shares fall as GST changes cause sales hiccups

Business Sep 29, 2025

Hindustan Unilever (HUL) shares dropped 2.7% on Monday, trading at ₹2,486.70.
The fall follows HUL's warning that recent Goods and Services Tax (GST) changes are causing temporary sales hiccups.
For the quarter ending September 30, the company expects only flat or low single-digit growth as these disruptions play out.

HUL explains why recent GST changes are causing temporary sales hiccups

India rolled out tax cuts on items like soaps and air conditioners in September to boost demand, but HUL says this has made it tricky for retailers to sell older stock priced before the reforms.
As a result, there have been short-term sales swings—something HUL called a "transitory impact" due to challenges in clearing old inventories.