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Now, get JioSaavn Pro for a year at Rs. 299

Now, get JioSaavn Pro for a year at Rs. 299

Mar 23, 2019
12:32 pm

What's the story

India's leading music streaming platform JioSaavn is offering its annual 'Pro' subscription plan at a massive 75% discount. Previously, the plan was available at Rs. 999/year, but now, you can get the same deal at Rs. 299. The sudden change in pricing strategy comes just a few weeks after the launch of Spotify and YouTube Music in India. Here are the details.

Change

JioSaavn revises prices for annual Pro subscription

Though JioSaavn hasn't made an announcement, the mobile app from the company reflects notable changes in pricing. First, as we said, the 'premium' plan of Rs. 999 has been slashed by 75% - a move that gives music lovers an excellent opportunity to grab ad-free streaming and unlimited downloads for a year. Pro subscribers also get simultaneous listening support on up to 5 devices.

Twitter Post

These are JioSaavn's new 'Pro' plans

Other change

Secondly, no more short term plans

With the premium plan now sitting in the affordable category, JioSaavn has killed all other short term plans, except the monthly one. It still comes at Rs. 99, but you cannot find daily, weekly, or three-monthly options in the app now. So, put simply, you can either subscribe for a month or for a year - with nothing in between.

Reason

Clearly, JioSaavn is looking to retain its user-base

The move from JioSaavn comes as the company looks to maintain its user-base and take on the likes of other players in the category, especially the international giants. Previously, Gaana and Apple Music were JioSaavn's biggest competitors, but within the last one month, the category has heated up. First, Spotify entered the market, and then, in a matter of weeks, YouTube Music debuted.

Current prices

JioSaavn is now most affordable

While we don't know if Rs. 299 plan is a permanent change or a promotional strategy, the move surely makes JioSaavn most affordable. Gaana offers its annual plan at Rs. 399, while Spotify charges Rs. 1,189 for the same package. Meanwhile, Apple Music and YouTube Music Premium also sit in the expensive bracket with monthly plans priced at Rs. 120/month and Rs. 99/month, respectively.