Joseph Anantharaju says token control will shape AI budgets
Enterprises are expected to make token usage and cost control a bigger part of their AI budgets over the next year, as enterprises grapple with the real costs of large language model usage and rising token-consumption costs.
Happiest Minds's Joseph Anantharaju says companies are still getting used to the economics of AI, with many tools only settling down recently.
Happiest Minds 11% revenue 80% profit
With tokens from coding assistants and advanced AI models getting pricier, more clients are turning to metering frameworks and token-specific budgets; something Anantharaju expects will be standard in the second half of 2026 and especially next year.
Despite these industry shifts, Happiest Minds just posted solid growth: revenue jumped nearly 11% and profits soared almost 80%, with CFO Venkatraman Narayanan discussing newer pricing frameworks and the company's results aided partly by the absence of exceptional costs.