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Home / News / Business News / With Rs. 50,000cr sales, Khadi, Gramodyog emerge as top businesses
  • Business

    With Rs. 50,000cr sales, Khadi, Gramodyog emerge as top businesses

    Written by
    Gogona Saikia
    Edited by
    Vaneet Randhawa
    Last updated on May 02, 2017, 06:25 am
    With Rs. 50,000cr sales, Khadi, Gramodyog emerge as top businesses
  • For the first time ever, the presumably unprofitable Gramodyog (village industries) and khadi industry witnessed sales of over Rs. 50,000cr last year.

    The surprise element was the spurt in demand of Gramodyog - furniture, cosmetics, honey and more - mostly manufactured under supervision of women.

    Meanwhile, the government has been pushing khadi sales hard with different schemes.

  • In this article
    Government aims to double khadi sales by 2018-19 What's causing this shift in fashion? Who can sell Khadi in India? The desi industry looks westwards
  • Data

    Government aims to double khadi sales by 2018-19

  • According to Khadi & Village Industries Commission, Gramodyog sales grew 24% to almost Rs. 50,000cr. Khadi sales grew too, up by 33% from Rs. 1,635cr in 2015-16 to Rs. 2,005cr. The government has set a target of doubling khadi sales to Rs. 5,000cr by 2018-19.

  • Shift

    What's causing this shift in fashion?

    What's causing this shift in fashion?
  • "Earlier, khadi was only preferred by the political class," said brand expert Harish Bijoor.

    But producers and designers have started looking towards natural and sustainable fabrics; there is also concern among millennial consumers about whether the products they are buying help to create jobs.

    Another advantage working for khadi is that it sells through both government-owned stalls as well as retailers.

  • Khadi retail

    Who can sell Khadi in India?

    Who can sell Khadi in India?
  • KVIC provides for the Khadi Registration Seva tag, a process that takes 45 days for completion.

    The vendor has to pay Rs.10,000 as fee for the certificate.

    Moreover, there needs to be a specified list highlighting that the business has 25 spinners and 5 weavers.

    As long as these "checks and balances" and regulations are followed anyone can retail Khadi.

  • Information

    The desi industry looks westwards

  • A survey in 21 markets revealed that khadi and yoga are the most recalled Indian brands. Though the government hasn't yet exported khadi, it is mulling the option amid rising sales. "It will help make khadi an international brand," said KVIC chairman Vinai Kumar Saxena.

  • India
  • Fashion Tips
  • Khadi and Village Industries Commission
  • Village Industries Commission
  •  
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