LG Poland's controversial video shows V60 can take upskirt shots
What's the story
In the race to promote their products, companies may end up making some blatant marketing errors. We have seen several such cases in the past, and in the latest one, LG Poland is drawing flak for showing how one of its devices makes for an ideal tool for perverts willing to capture inappropriate images. Yes, you read that right! Here's more about it.
Issue
Video showing man using V60 for inappropriate shots
Just recently, LG Poland shared a TikTok video showing an elderly man capturing photos of a woman walking up the stairs using his V60 dual-screen phone. He takes a series of shots, following which the woman walks back, snatches his device. But, she only finds the selfies of the man while scrolling through the gallery and decides to return the device back to him.
Detail
However, the man had those shots
As the woman leaves, the elderly man is seen scrolling backward in his gallery, which reveals that he had indeed taken the inappropriate upskirt shots of the woman. We don't know how exactly LG's social media team deemed it appropriate for sharing but the video clearly appeared to show that the South Korean company is saying its phones are ideal for perverts roaming around.
Twitter Post
Here's the video in question
WTF este TikTok de LG Polonia?? pic.twitter.com/972LrVefuy
— Rubén Chicharro (@rubenchicharro) May 23, 2020
Apology
The company has since removed the video
After widespread criticism, the video was taken down from LG Poland's TikTok account. "A recent video posted by LG Poland failed to follow the proper approval process for social media content. It did not live up to the standards and policy of LG Electronics and was immediately removed," the company told PhoneArena in an official statement.
Question
No details on the matter
While LG has clarified that its Polish division failed to follow the proper approval process, there are no details on how exactly that happened. Creating and sharing promotional videos typically involves plenty of people as well as a thorough approval process, which means either there was no approval at all or the people approving parties did not see the problem with this video.
Quote
Here is LG's apology for the 'ill-conceived' video
"We apologize for any offense this ill-conceived video may have caused. We will strive to prevent such an occurrence from happening again in the future."