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Meesho fined ₹10L for selling unapproved walkie-talkies

Business

Meesho's parent company just got hit with a ₹10 lakh fine from the Central Consumer Protection Authority (CCPA) for selling walkie-talkies that didn't have the required government approvals.
These devices skipped key certifications like ETA and WPC, which are meant to keep things legal and safe—and that's a big deal under Indian law.

What went wrong and what happens next

Turns out, Meesho let sellers list thousands of these uncertified walkie-talkies without telling buyers about licensing rules or frequency limits.
The CCPA called this misleading advertising and unfair trade practice, warning it could even risk national security or get buyers in trouble.
Despite multiple reminders, Meesho didn't fully share seller info, so now they're required to clearly show certification details on wireless products.
Meesho hasn't responded yet but might appeal; meanwhile, other big online platforms like Amazon and Flipkart are also under investigation for similar issues under existing regulations regarding the sale of radio devices.